• bold
  • brave
  • iconic
  • simple
  • louder
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Alfajores de las Sierras de Minas
Overview
Creative content strategy and management on social media
TikTok and UGC content generation
Graphic design
Influencer management
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Alfajores de las Sierras de Minas is a family-owned business founded in 1953 and recognized as the first alfajor in Uruguay.

With strong roots in Minas and declared a cultural heritage of Lavalleja, they stand out for their artisanal production: alfajores without preservatives, hand-dipped and hand-wrapped, with a quality that has been maintained for generations. The brand combines tradition, history, and flavor, becoming a local symbol and a premium product chosen by Uruguayans of all ages.

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