Maglé: Success Case

When a legacy brand shows up for the right now

Maglé has been in the Uruguayan market for over 20 years—with a solid track record, established products, and strong offline recognition. The challenge wasn’t “inventing” the brand. It was translating that history into the digital world and building a real social presence from zero.

The starting point

When Maglé began working with MODO, they didn’t have any active social media. So the first move was strategic: define how a brand with real heritage should present itself today—without losing its essence, but speaking the language of current culture and messages.

What we built (and why it worked)

We developed a clear digital identity aligned with Maglé’s DNA, purpose, and audience. That meant setting tone, visual style, and a content strategy designed to build recognition, coherence, and trust—beyond quick, disposable content.

The strategy focused on consistency, message clarity, and communication that helps people understand Maglé beyond the product: content that explains, supports, and builds brand—without losing warmth or credibility.

Results

The numbers followed the process. In one year working together, Maglé reached 12,000+ Instagram followers, averaging ~1,000 new followers per month. And that’s not a small thing: Uruguay is a tiny market! (our country has a very small population of 3.5 million people), so hitting those numbers means you’re not just “growing”—you’re building real brand awareness in a limited audience universe.

The takeaway

Even brands with years of history need a strong brand presence on social media. A well-defined identity, clear purpose, and a coherent strategy are the pillars that keep growth going—and help brands connect with new audiences without losing what made them them in the first place.

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